Ingram Partnership set to open New York shop
[New York] London-based strategic communications consultancy The Ingram Partnership, founded in September 2003 by former Tempus Group Chief Executive Chris Ingram, is opening an office in New York with the acquisition of Consumer Dynamics, a boutique specializing in consumer insights, product innovations and trends analysis. Terms of the deal were not disclosed. Consumer Dynamics' client list includes Gillette, Johnson & Johnson and Kraft Foods; principals Nancy Schaefer and Sybil Wailand are joining Ingram's board. Mr. Ingram sold Tempus to WPP Group in November 1991 for $750 million and left WPP in June 2002.
Chemistri could be folded into Leo Burnett
[Troy, Mich.] Chemistri, the former Detroit-area office of D'Arcy Masius Benton & Bowles, may become an office of Leo Burnett in a move to save its troubled client money. The dedicated global General Motors Corp. shop, founded in spring 2003 after Publicis Group acquired BCom3 Group, reports to the holding company's Leo Burnett arm. A spokesman for Burnett acknowledged a name change is being considered for Chemistri but declined further comment.
Sorrell played key role in Sears' Y&R consolidation
[Hoffman Estates, Ill.] Sears, Roebuck & Co. ended its 43-year relationship with Ogilvy & Mather Worldwide to consolidate its $640 million advertising account with WPP Group sibling Y&R by Oct. 1. According to executives familiar with the situation, WPP Chief Executive Martin Sorrell, interested in keeping the work at the holding company, played a crucial role in coaching cost-cutting Sears chief Eddie Lampert in his decision to consolidate the account with one of the WPP agencies. The win is a big shot in the arm for Y&R and its affiliated agencies, including Wunderman.
Microsoft taps Hamilton to head marketing unit
[Seattle] Microsoft Corp., moving to build its marketing prowess, has named David Hamilton director of [email protected], a group designed to make marketing a growth engine for the software giant. Mr. Hamilton previously was director-product management, server and tools business group. He reports to Mich Mathews, senior VP-central marketing group.
Jury hits Merck with $229M Vioxx decision
[New York] Jurors in the first of more than 4,000 Vioxx-related lawsuits found pharmaceutical giant Merck negligent Aug. 19 in the death of a Texas man. The jurors said a design defect in the drug led to the patient's death and awarded his widow $229 million in punitive damages, plus $24 million in mental anguish and loss of companionship. Merck pulled the arthritis medication from the market last year after a study showed it could double risk of heart attack or stroke if taken for 18 months or longer.
JWT backtracks on how it handles Ford
[Detroit] JWT Detroit is rolling out a new organizational structure that sets up interdisciplinary teams, adding a new unit to better integrate national and regional dealer group ad accounts for Ford Motor Co.'s Ford Division. The move is a return to a structure the office had roughly five years ago, but was changed after the spring 2002 arrival of Stephen Lyons as president of Ford Division, said executives close to the matter. Mr. Lyons was promoted in April to group VP-marketing and sales for Ford, Lincoln and Mercury in North America.
Al Jazeera taps TBWA for global campaign
[Doha, Qatar] The 24-hour news channel Al Jazeera International has tapped Dubai-based TBWA/RAAD, part of the Omnicom Group, for a global integrated marketing campaign. Al Jazeera International, a sister to the Arabic-language news channel, begins its global, English-language broadcasts in the first quarter of next year. The appointment follows a multi-agency pitch, though the participants were not disclosed. TBWA/RAAD will handle advertising and below-the-line work.
Lexus to use U.S. Open for sedan pre-launch
[Torrance, Calif.] Lexus, Toyota Motor Sales USA's luxury brand, will use its newly-inked global deal with the U.S. Tennis Association to pre-launch its second-generation IS sport sedan. Lexus, the "official vehicle" of the U.S. Open, which starts Aug. 29, will have three-dimensional chalk drawings of the car around the New York stadium, said Deborah Meyer, VP-marketing of Lexus. The car's TV blitz, from Team One, El Segundo, Calif., doesn't break until October
Following its acquisition of several Allied Domecq brands, Jim Beam Brands Worldwide named Jim Clerkin senior VP-president of the company's North American spirits business in a newly created post. Mr. Clerkin was president of Allied Domecq Spirits, North America. ... Due to poor sales, Miller Brewing Co. is ending its test of Brutal Fruit, an alcoholic fruit juice it put into three markets earlier this year. The brand had ad support from Interpublic's Martin Agency, Richmond, Va. ... In an effort to appeal to a wider audience, Shoney's family dining chain will end its contract with comedian Jeff Foxworthy in November and launch a new campaign via MDC Partners-backed Cliff Freeman & Partners, New York.