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One in three can't name the networks

[new york] Bad news for ABC, CBS, NBC and Fox. Only one in four people between the ages of 16 and 34 can name all of the Big Four TV networks, according to poll results released by online video site Bolt Media. One out of every three people under the age of 34 could not name any of the networks, the poll went on to say. The company based the findings on responses from 400 of its members. When asked to list the ways they spend their free time, 85% said they surf the Internet, 71% watched movies and 69% listed watching TV as an activity. "There's a massive movement going on in people under 30 and how they spend their media time," said Lou Kerner, president of Bolt Media.

Starcom holds on to $240M Miller account

[milwaukee] Starcom USA, which retained media-buying-and-planning duties on Miller Brewing Co.'s $240 million account last week, beat competitor Aegis Group's Carat USA in the final round of competition with an unusual approach, going "so far as to hire live actors to personify the Miller general market and Hispanic consumers," said CEO John Muszynski in a memo to staff. Roth Associates, New York, handled the five-month-long review. A key immediate focus for Starcom will be to help the No. 2 brewer put a stop to market share gains by leader Anheuser-Busch Cos. A-B's shipments grew 4.6% during the first quarter, while Miller's rose 1.6%.

Mobile ESPN loses $25M; Disney pushes on

[bristol, conn.] With Mobile ESPN losing $25 million according to its second-quarter report, Walt Disney Co. President-CEO Robert Iger told analysts last week that the jury's still out on its foray into mobile-phone service. "The initial results were a little bit lower than we had hoped but we have changed our pricing approach, we have strengthened and redirected our marketing, we're expanding our presence at retail," he said. Disney plans to invest $130 million in ESPN and a new Disney Mobile service launching this summer. For more, see

Wal-Mart to name consultant this week

[bentonville, ark.] Wal-Mart Stores this week expects to name a consultant to handle its $578 million review. Julie Roehm, senior VP-marketing communications, said an RFQ, request for quotation, will be issued "sometime after that." Asked whether the review was going to be holding-company based, she said "We have no pre-conceived notions." Among the consultants believed to be participating are Roth & Associates, Select Resources International, Hasan & Co. and Pile & Company. Ms. Roehm declined to name contenders.

Advertisers hold back on children's upfront

[new york] Normally the kids' upfront market would have wrapped by the broadcast upfront week, but this year it's just getting going. Several multiyear buys have been renewed, but the delay, according to buyers, is blamed on multiplatform deals and more advertisers' planning their kids' TV budgets at the same time as general-market budgets. Sellers are asking for double-digit price increases within the "hard eight" holiday season; outside of that high-demand time, CPMs are settling in the low- to mid-single digit increases.

Campbell consolidates account with Mediaedge

[camden, n.j.] Campbell Soup Co. will consolidate its $300 million media planning and buying business with WPP Group's Mediaedge:cia. The decision, which was made without a formal review, will include shifting the nearly $100 million in international media planning and buying that has been handled individually by country. Mediaedge has handled Campbell's U.S. planning and buying since 1999. Zenith will for now handle buying and planning in the U.K. and Ireland, where Campbell is currently reviewing its overall business.

Electrolux taps DDB for North America

[new york] Electrolux is shifting creative and media duties for its North American major appliances division from Interpublic Group of Cos' Lowe, New York, to Omnicom Group's DDB, New York. A statement from the marketer said Lowe Worldwide would continue as global agency of record. Electrolux Home Care Products is also planning to move duties for its vacuum cleaners, also at Lowe.

H&R Block moves $80M media biz to OMD

[new york] H&R Block is moving its $80 million media business to Omnicom's OMD, according to executives familiar with the situation. The move, which follows a review, comes just weeks after Interpublic's Campbell Mithun successfully defended the creative portion of the business.

FYI ....

Grupo Televisa is working with five private-equity firms on a possible bid for U.S. Hispanic network Univision Communications, according to a Univision filing to the Securities & Exchange Commission. The five are Bain Capital Partners, Blackstone Management Associates, Carlyle Investment Management, Cascade Investment and Kohlberg Kravis Roberts & Co.
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