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Four A's hires lobbyist to handle diversity hearings

[new york] Responding to plans by the New York City Council's Committee on Civil Rights to hold hearings on Madison Ave.'s hiring of minorities, the American Association of Advertising Agencies has hired lobbying firm Bolton-St. Johns to target members of the New York City Council. Bolton-St. Johns' contract began April 1 and extends through the end of December. See for more.

Berman to lead new shop targeting women

[chicago] Cheryl Berman, replaced as Leo Burnett USA's top creative in January, has found a way to remain active in the Publicis Groupe agency. Two people familiar with the matter said Ms. Berman, a 32-year Burnett veteran, will lead a new venture similar to LeoShe, a consulting firm within the agency that's helped clients such as Hallmark, McDonald's and Procter & Gamble Co. reach out to women. A Burnett spokeswoman said Ms. Berman, who remains the firm's North America chairman, is working on a new venture but wouldn't elaborate. Ms. Berman didn't immediately respond to phone calls.

Mahoney returns to Subaru as chief marketer

[cherry hill, n.j.] In Subaru of America's latest management shuffle, Tim Mahoney told Advertising Age he'll rejoin the automaker in the new position of senior VP-marketing, chief marketing officer June 26. He had spent the past seven years as general marketing manager of Porsche Cars North America. He joined Subaru in 1984 and was part of the team that rebuilt Subaru from near death in the mid-1990s. He succeeds Rick Crosson, VP-marketing, who will returns to sales as general manager of the Mid-Atlantic region. See for more.

Subway parties meet to smooth dispute

[milford, conn.] The parent of Subway Restaurants and its franchisee association and advertising trust will meet this week to discuss a compromise in their feud over new franchisee contracts. The new contracts would give Doctor's Associates far more control over a variety of issues, including the $400 million franchisee advertising fund. If the groups fail to reach agreement, the franchisee association has raised a legal fund to take the issue to court, according to executives close to the situation.

'The Times' to launch U.S. edition in New York

[new york] News Corp.'s London-based newspaper The Times will introduce a U.S. edition June 6, printed on the presses used by sibling The New York Post. The new edition will be available in the U.S. by subscription and at newsstands, priced at $1, in New York and New Jersey. It will use the tabloid format, which The Times adopted in Britain in 2004.

Photog's lawyers call for 'Shock' to be pulled

[new york] Shock magazine's first issue came under fire from photographer Michael Yon, who said on his blog that its use of a photo he took was unauthorized-and that his attorneys want all copies removed from circulation. Publisher Hachette Filipacchi Media U.S. said Shock obtained rights to the image from a reputable photo agency and acted in good faith. The agency credited in the magazine did not respond to requests for comment May 26.

Burt Automotive breaks work from Evil Genius

[centennial, colo.] Burt Automotive Network breaks its first work from upstart shop Evil Genius, St. Clair Shores, Mich., on June 1 in the Denver area. Agency partners Matt O'Mara, Doug Van Andel and Gary Topolewski won the estimated $3.5 million account after a review.

FYI ...

Johnson & Johnson's McNeil Nutritionals unit will launch an ad campaign in mid-June for a new line of Splenda Quick Packs, individual servings intended to be paired with Kraft Foods' unsweetened 2-Quart Kool-Aid packs.
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