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P&G cuts marketing for Home Cafe singles

[cincinnati] Procter & Gamble Co. will cut marketing funds for its Home Cafe single-serve coffee system this year, citing slow sales and a smaller-than-expected market for the system. P&G's high expectations for the line are evident from the $28 million in measured media it spent to launch Home Cafe in 2004 and the $13 million it spent against the line last year, according to TNS Media Intelligence/CMR data. A company spokesman said P&G hopes to support a relaunched version of the line in 2007. Home Cafe is handled by Publicis Groupe's Saatchi & Saatchi, New York.

HD-DVD consortium taps Goodby to battle Blu-ray

[san francisco] In the latest battle to be the standard for the next generation of DVDs, a new consortium has hired Omnicom Group's Goodby, Silverstein & Partners, San Francisco, for an anticipated $60 million to $80 million HD-DVD campaign to rival Sony's competing Blu-ray format. The consortium is believed to include movie studios and others, as well as HD-DVD's chief proponent, Toshiba. The Blu-ray camp includes Apple, Dell, Samsung, and studios Sony Pictures, 20th Century Fox and Disney. A number of players have said they will support both lines.

Revlon takes hit on Vital Radiance, Almay

[new york] Despite bullish expectations, Revlon will need to revamp marketing plans for its Vital Radiance line and its restaged Almay due to lower-than-expected sales. Vital Radiance was targeted at women 50 and older. Revlon last week blamed stepped up competitive efforts for its lackluster results on the two brands, which were expected to help Revlon meet its lofty earnings goals. Wall Street responded last week by dropping the stock, which fell 40% on June 3. The necessary work on the two brands also will delay the launch of its prestige fragrance, Flair, until 2007.

Hearst, Grupo Reforma launch Texas newspaper

[new york] Hearst Corp. and Mexico's leading newspaper publisher Grupo Reforma are launching a twice-weekly free Spanish-language newspaper called Cancha this week in San Antonio, Texas. Mexican sports and entertainment news will come from Reforma's Mexican papers. More than half of San Antonio's population is of Mexican descent. If successful, Reforma plans to partner with U.S. newspapers to start Cancha in other cities with large Hispanic populations.

Pernod Ricard taps Ogilvy for Glenlivet

[new york] Pernod Ricard has appointed WPP Group's Ogilvy & Mather London and New York offices to handle creative work on the advertising for its Chivas Brothers' malt-whiskey brand, The Glenlivet. The winning agency beat out independent agency M&C Saatchi for the account. Ogilvy & Mather, New York, is leading creative efforts in the U.S. The U.S. incumbent agency was WPP's Berlin Cameron United, while the international work was handled by WPP's Y&R, Paris, office. In the U.S. the brand spent $6.8 million on media, according to TNS Media Intelligence.

FYI ...

Malone Advertising, a division of WPP's JWT focused on in-store marketing, has opened an office in Cincinnati near the headquarters of grocery-store chain Kroger Co. The move follows two other outpost expansions: a December 2005 office opening in Minneapolis to service marketers with products in Target Stores and the successful 2003 launch of an office that today numbers 12 in Rogers, Ark., near Wal-Mart Stores' Bentonville headquarters. . . . The agency formerly known as Publicis & Hal Riney is changing its working name to Hal Riney, a Publicis Company, according to Riney executives.
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