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Lilly, Icos look to market Cialis as daily dose

[new york] Eli Lilly and Icos Corp., the makers of Cialis, said they will ask the Food and Drug Administration for approval to market the erectile-dysfunction medication in a daily-dose version. Icos CEO Paul Clark said a daily dosage would drive revenue and appeal to men in their 40s and 50s who have sex more frequently. The plan has its critics, however. "It's been obvious for a while that this is just an effort to market a lifestyle," said Gary Ruskin, director of the Portland, Ore.-based group Commercial Alert, which has called for a ban on all drug advertising.

Delta taps Media Kitchen for planning, strategy biz

[new york] Delta Air Lines has awarded its media strategy and planning business to MDC's Media Kitchen, according to executives close to the account. Spending was not disclosed. In 2005, Delta spent about $72.6 million in media, according to TNS Media Intelligence.

The airline now is in the hands of the agencies that worked on now-defunct subsidiary Song, which was best known for experiential flourishes that included designer flight-attendant uniforms, gourmet food and live TV. Delta's creative agency, the independent SS&K, worked on Delta's Song (see story, P. 11), while Media Kitchen did the strategy and planning. WPP's MindShare is the incumbent on the strategy business. Media Kitchen and Delta could not be reached for comment.

Martin/Williams resigns $20M Coleman account

[chicago] After less than a year on the job, Omnicom's Martin/Williams has resigned outdoor-equipment maker Coleman Co.'s estimated $20 million creative and media account due to "compensation and creativity issues."

"They're decent people with good intentions and a great brand," Mike Gray, Martin's president and chief marketing officer, said in an interview. "But the budget and timing kept changing. ... All that flexibility costs money, and they weren't paying us." Martin was awarded the account without a review last October. A Coleman spokeswoman didn't return a phone call.

Wal-Mart contacts agencies for review

[new york] Wal-Mart Stores, which launched a review of its $578 million advertising and media account this spring, has begun to contact agencies. Executives familiar with the matter said the request-for-information doesn't delve into specifics of the retailing behemoth's strategic direction. Incumbents GSD&M, Austin, Texas; Bernstein-Rein, Kansas City, Mo.; Hispanic shop Lopez Negrete, Houston; and African-American agency E. Morris Communications, Chicago, are defending. Other agencies believed to have received the RFI include: TBWA/Chiat/Day, Draft FCB and Euro RSCG Worldwide. Consultancy SRI, Santa Monica, Calif., didn't return calls for comment.

Hachette defends 'Shock' to retailers

[new york] Hachette Filipacchi Media U.S. sent retailers a letter defending Shock magazine against criticism from Michael Yon, whose photo appears on the debut cover without his authorization, and his supporters. The Tower Records and Brooks Eckerd chains pulled Shock's first issue from shelves after learning of the dispute, while Rite Aid yanked it because of customer feedback.

Cinema advertising rose 20.6% in 2005

[new york] Marketers, continuing to look for alternative ad venues, helped grow ad revenue at the nation's multiplexes by 20.6% in 2005, according to a study scheduled to be released today by the Cinema Advertising Council. The tally of in-theater ads-$527.8 million-still pales in comparison to media spending on traditional platforms such as TV and print, but has seen double-digit growth for three straight years.

Interpublic gives CEO big options grant

[new york] Interpublic Group of Cos. late last week gave CEO Michael Roth a sizeable option grant as the stock hit its lowest price since March 2003. The stock has fallen 10% since Interpublic this month announced a complex new line of credit; Mr. Roth early last week told the audience at the annual AAF conference, "I expected the stock to drop" because of the "unique structure" of the financing, but added, "I expect through the rest of the year it will level off when the impact of this (credit) transaction is understood." The grant lets him buy 577,700 shares over time at June 15's $8.655 price, benefiting along with other shareholders if the stock price rebounds. An Interpublic spokesman said the board's compensation committee set the June 15 date several months ago.

SWMX unveils system for spot-cable trading

[irvington, n.y.] TV-auction trading system SWMX TV is set to launch today. The year-old company, which trades leftover or "remnant" radio airtime, is unveiling its plans to represent local spot-cable airtime through its electronic trading system. The company said it is working with the largest cable system operators, including Time Warner Cable, to offer spots on several mainstream cable channels. The company intends to begin representing the local broadcast market by the fourth quarter of 2006.

FYI ...

Former Magnet CEO Don Middleberg is returning to PR, opening a new company, Middleberg Communications. ... TiVo unveiled its first interactive programming June 18, letting viewers who tune into Speed Channel's "Test Drive" program their remotes to request more information on the BMW M Series, which is featured on the show. ... Starbucks Corp. won't pursue additional testing after ending its operations test of Grani, a portable cup filled with granola, steamed milk and toppings, through a joint venture with Kellogg's Co.
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