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Heineken to consolidate biz for regular and light

[white plains, n.y.] Heineken USA plans to conduct an agency review to consolidate creative work on its Heineken and Heineken Premium Light brands, the brewer announced Friday. Both Publicis USA-which produced Heineken's "All About the Beer" campaign-and WPP Group's Berlin Cameron-which handled the launch of Heineken Premium Light-have been invited to participate in the review, which is being run by Boston-based Pile & Co. A Heineken spokeswoman said the review does not cover media duties, which will continue to be handled by Publicis Groupe's MediaVest. Heineken spent $90.1 million on media during 2005, and was projected to spend $40 million on the launch of Heineken Premium Light this year.

FTC's Peeler replaces Guthrie as NARC head

[washington] Advertising groups and the Council of Better Business Bureaus are turning to a top Federal Trade Commission official to take over as the new head of their increasingly high-profile advertising self-review organization, the National Advertising Review Council. C. Lee Peeler, deputy director of the FTC's Bureau of Consumer Protection, in September will replace James R. Guthrie. Better Business Bureaus President-CEO Steven J. Cole said Mr. Peeler's familiarity with self-regulation will allow him to enter the job and "start running."

Progressive trims review to four shops

[mayfield village, ohio] Progressive Insurance trimmed the list of agencies pursuing its $250 million creative account to four, according to executives familiar with the situation. They are: McKinney, Durham, N.C.; Euro RSCG, New York; and Arnold, Boston, all Havas units; and Omnicom's GSD&M ,Austin, Texas. Incumbent is independent Doner, Southfield, Mich., which did not defend.

Dunkin' Brands seeks agency for digital work

[canton, mass.] Dunkin' Brands, parent of Dunkin' Donuts, Baskin-Robbins and Togo's, has begun a search for a digital-marketing agency, reaching out to about 35 shops with requests for information. The marketer uses a variety of shops now, but is looking to find a single provider for strategy, creative and back-end systems and architecture. Responses are due Aug. 4 for a shortlist by Aug. 21 and presentations in early October. Foghound, Marblehead, Mass., is handling the search.

Nissan hires marketers from Y&R Detroit

[detroit] Nissan North America, which lost a large chunk of staff in its headquarters' move from Gardena, Calif., to Nashville, Tenn., hired four strategic planners from Y&R Detroit, Dearborn, Mich. Carl Phillips joins as senior manager-Infiniti marketing strategy, and Kathy Roznowski takes the same post on the Nissan brand side. Michael Awdish joins as a marketing-strategy planner on Infinti; Adam O'Shaughnessy takes the same role on the Nissan side.

NBC teams with YouTube to develop webisodes

[new york] NBC is developing webisodes based on several popular YouTube videos that are derived from a pilot for a show called "Nobody's Watching," with an eye toward developing them into a prime-time series. NBC completed a partnership with YouTube that involves NBC advertising on the site and creating its own channel to promote new shows. The pilot, originally made for the WB in 2005, was all but forgotten until it appeared on the video website a few weeks ago. Since then, it's been downloaded 600,000 times. See

Wyeth taps Kaplan Thaler for $41M Centrum account

[madison, n.j.] Wyeth awarded the creative account for over-the-counter vitamin brand Centrum to Publicis Groupe's Kaplan Thaler Group, the marketer said. Wyeth Consumer Healthcare spent $41 million on measured media for the brand last year, according to TNS Media Intelligence. Kaplan Thaler's rivals in the review were WPP's Grey Worldwide and Interpublic Group of Cos.' McCann Erickson. The incumbent was Carrafiello Diehl & Associates, Irvington, N.Y.

Takeda launches $100M campaign for Rozerem

[new york] Takeda Pharmaceuticals North America last week launched a $100 million campaign for its new insomnia drug Rozerem, hoping to take a bite out of a burgeoning $2.8 billion sleep-aid market dominated by Ambien and Lunesta. The TV, print, radio, internet and out-of-home campaign comes from Chicago-based agencies Abelson-Taylor, which specializes in healthcare, and Cramer-Krasselt, known for creating "challenger brand" campaigns.

Cadillac's new tag puts focus on pursuit

[detroit] Cadillac's upcoming umbrella ad tag campaign from Modernista, Boston, is "Life. Liberty. And the Pursuit," executives close to the carmaker said. General Motors Corp. filed for a trademark for the slogan in late April, online federal documents show. Competitor Lexus has used the word "pursuit" in its ad tag since its U.S. debut in 1989.

Apple drops another hint about iPod phone

[cuppertino, calif.] Apple Computer Chief Financial Officer Peter Oppenheimer, while talking to analysts, made a remark that's being interpreted as a hint that an iPod mobile phone is in the works. "We don't think that the phones that are available today make the best music players. We think the iPod is, but over time that's likely to change. And we are not sitting around doing nothing," said Mr. Oppenheimer.

FYI ...

In a merger of Chicago agencies, Coil Counts Ford & Cheney has acquired Fairman, Schmidt and Hurley. Post-merger, the agency will have $30 million in annual billings and a client roster that includes Pepsi Americas, Swingline and ABN AMRO Asset Management. ... ABC will air the two-part miniseries "Path to 9/11" with limited commercial interruption starting Sept. 10. The series concludes the following night, the fifth anniversary of the terrorist attacks.
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