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[New York] Bristol-Myers Squibb Co. put the advertising assignment for prescription blood-thinning medication Plavix into review after parting ways with WPP Group's Ogilvy & Mather, New York, executives close to the situation said. An Ogilvy spokeswoman said it resigned the $70 million account last month. Bristol-Myers Squibb declined to comment on the review. Executives with knowledge of the review said at least six agencies are pitching the business, including WPP's J. Walter Thompson, Omnicom Group's DDB Worldwide and Grey Global Group's Grey Worldwide, all New York. Bristol-Myers Squibb and Plavix co-marketer Sanofi-Synthelabo, spent $62.3 million on Plavix through October of 2003, according to TNS Media Intelligence/CMR.

Chrysler taps BBDO, N.Y.; exec shift at BBDO, Troy

[Auburn Hills, Mich.] Chrysler Group tapped Omnicom Group's BBDO, New York, to contribute creative ideas for the Chrysler brand, executives close to the matter said. A Chrysler spokesman declined to confirm that the New York office pitched along with BBDO's Chicago and Troy, Mich., offices for Chrysler model launches, but said the automaker is using all Omnicom assets. Separately, BBDO in Troy shuffled management on its Chrysler and Dodge account teams. Exec VP John Hammond, head of Chrysler, retired last week. Exec VP Tom Krehbiel, head of Dodge, takes over Chrysler. Group Senior VP Scott Russell was named interim head of Dodge.

Andy Berlin emerges as sole Red Cell CEO

[New York] Berlin Cameron/Red Cell Chairman Andy Berlin will become the sole CEO of WPP's Red Cell network with the exit of Lee Daley, until now co-CEO with Mr. Berlin, as well as chief strategy officer. Mr. Berlin will keep his client and managerial responsibilities at New York agency Berlin Cameron & Partners/Red Cell in addition to overseeing the network, the company said. See QwikFIND aap32a

Anheuser-Busch unveils nine Super Bowl spots

[St. Louis] Anheuser-Busch unveiled TV spots being considered to fill the five minutes of air time the brewer purchased for the Super Bowl. Nine spots were selected for the game from Omnicom roster shops DDB Downtown Partners, Toronto; DDB Worldwide, Chicago; and Goodby Silverstein & Partners, San Francisco. The Goodby effort is a 60-second spot for Budweiser about a donkey that dreams of becoming a Clydesdale. A 30-second spot via DDB Downtown Partners pokes fun at the differences in dog breeds and how well the dogs fetch Bud Light. The remaining spots via DDB, Chicago, include comedic Budweiser and Bud Light spots featuring Cedric the Entertainer, a harangued referee, a sleigh ride, a paintball outing gone awry, a talking monkey, a scorned True blond, Dale Earnhardt Jr. racing an airplane and a consumer awareness spot featuring country star Tim McGraw, and basketball star Rick Fox. For complete Super Bowl coverage, see QwikFIND aap27i

Heekin to announce single brand for Euro RSCG

[London] Havas's Euro RSCG Worldwide CEO Jim Heekin is to announce a series of initiatives for the agency network at a meeting in London today. They include the rollout of a single unified brand for all Euro RSCG agencies globally and the launch of a marketing services unit encompassing direct, digital and data disciplines to be run within the Euro RSCG Worldwide network.

ABC, Academy plan month-long Oscar blitz

[Los Angeles] Walt Disney Co.'s ABC and the Academy of Motion Picture Arts and Sciences this week kick off a month-long marketing blitz leading up to the Feb. 29 Academy Awards broadcast, Television Week reports. Plans include a $10 million promotional push on air, on billboards and at retail locations, and tie-ins with PepsiCo and JC Penney. ABC will also incorporate Oscar-related story lines into nine of its prime-time series. Ad inventory for the broadcast, which posted its lowest ratings ever last year, is sold out.

FYI . . .

Mars Inc. has shifted global duties for its Pedigree dog food brand from Grey Global Group's Grey Worldwide, Los Angeles, to Omnicom's TBWA/ Chiat/ Day, Playa del Rey, Calif. The move, which comes without a review, is "in keeping with the realignment strategy to employ critical mass among agency partners," said a Mars spokesman. Domestically, Pedigree received $42 million in spending last year. ...Time Warner's America Online awarded its $60 million interactive creative and media account to Digitas, Boston, and Omnicom's AtmosphereBBDO, New York, after a review. See QwikFIND aap32d ... Procter & Gamble Co. said it will pull a TV ad for Bounty paper towels from Publicis Groupe's Publicis Worldwide, New York. A private arbitration panel, in a lawsuit brought by Georgia-Pacific Corp., maker of rival Brawny, ruled the product demos in the ad didn't adequately reflect relative performance of the brands. See QwikFIND aap31x ... Circuit City Stores awarded Sharpe Advertising, New York, its online advertising, after a review. A spokesman declined to name other shops in the pitch. Interpublic's FCBi, the interactive unit of Foote Cone & Belding, New York, was the incumbent. FCB handles Circuit City's general advertising. Spending was not disclosed. ... Nike signed as an official sponsor and licensee of the 2006 and 2008 U.S. Olympic and Paralympic teams. Terms were not disclosed. See QwikFIND aap31d ... Publicis Groupe confirmed Arc North America, Chicago, will be its new umbrella marketing services organization, offering promotion, interactive, direct and database services. Arc will encompass Publicis-owned Frankel, iLeo North America and Semaphore Partners and will report to Leo Burnett Worldwide. Frankel President-CEO Dick Thomas will also be president-CEO of Arc. ... The White House Office of National Drug Control Policy will use its Feb. 1 Super Bowl TV ad to unveil new creative that focuses on the power of peers and parents of teens to take early action against youth drug use. ... J. Walter Thompson, New York, Chief Creative Officer Mike Campbell resigned from the WPP Group agency. Exec VP-Executive Creative Director Eric Steinhauser remains executive creative director but assumes Mr. Campbell's duties. See QwikFIND aap31e ... BBDO, Minneapolis, Chief Creative Office Denny Haley, 53, is succeeding President-CEO Bob Thacker, 56, who is retiring but will consult on projects. Mr. Haley will keep his chief creative office role. See QwikFIND aap31h ... Frederick D. "Sandy" Sulcer, an advertising creative from Chicago who became one of the agency world's first new-business specialists, died Jan. 18 in New York after suffering a stroke. He was 77. As a creative at Chicago's Needham, Harper & Steers, Mr. Sulcer was credited with the tagline "Put a tiger in your tank" for Esso, among others. Mr. Sulcer held many titles in his career, including vice chairman of DDB Needham Worldwide, chairman of Needham, Harper & Steers International and president of Needham's New York division. ... Reader's Digest Association's board agreed on Jan. 23 to pursue a possible sale of its fabled Pleasantville, NY headquarters property under an arrangement that would let the company lease the office space it still uses for at least 20 years.

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