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Sony Pictures Entertainment has upped senior VP promotions and placement George Leon to exec VP, worldwide promotions and product placement. Leon will continue to report to Geoffrey Ammer, president of worldwide marketing at Columbia TriStar Motion Picture Group. Sony has been on a roll over the last year with box office successes for pics including "Spider-Man" and "Men in Black II."

Discovery Networks Latin America/Iberia has tapped Tom Keaveny to fill the newly created post of senior VP and general sales manager for that region.

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