has been named senior VP-international marketing at Arista Records. She will report to Larry Mestel
, exec VP-general manager. Georgeson will be responsible for Arista marketing worldwide, excluding the United States. Georgeson joined Arista in 2000 as VP-international marketing.
NBC Entertainment has tapped Craig Plestis as VP of alternative programs. He previously served an executive role handling on-air promotions for the network's marketing arm, the NBC Agency. Plestis reports to Jeff Gaspin, exec VP-longform/alternative.