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The Hallmark Channel has upped Michelle Treiber to VP-pricing and planning; Terri Corcoran to VP-ad sales and alliance marketing; Lorri Esposito to VP-traffic services; Lorianne Sabatino to VP-direct response and paid programming in the New York office; and Michelle Castle to VP-regional sales, Detroit.

MTV Networks has tapped Stephen K. Friedman as general manager of the recently acquired College Television Network. Friedman will be based in New York and report to MTV, MTV2 and MTV Films chief Van Toffler. Friedman most recently ran MTV's department of strategic partnerships and public affairs.

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