Nielsen IAG Top 10 Most-Recalled In-Program Placements: Reality

Feb. 16 to March 15, 2009

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Charmin Winners of challenge head to the Charmin Cafe with modern toilet and bathroom tissue Survivor: Tocantins (CBS, March 12) 183
2 Cheerios Winners of challenge at food bank will be featured in national campaign for cereal brand The Biggest Loser (NBC, March 3) 167
3 Coca-Cola Cups sits on judges' table during contestant performances American Idol (Fox, March 10) 166
4 Coca-Cola Bottle is seen on kitchen table in clip of Lil Rounds and her children at home American Idol (Fox, March 3) 164
5 Playboy Magazine Holly Madison says she's been on the magazine cover four times as the covers are shown Dancing With the Stars (ABC, March 9) 160
6 24 Hour Fitness Name is visible on signs in the gym as contestants work out and at the weigh-in stage The Biggest Loser (NBC, March 10) 160
7 Coca-Cola Name appears in on-screen graphic during Ryan Seacrest's interview with Jasmine American Idol (Fox, March 10) 159
8 Online travel service awards St. Lucia trip to Margie and Luke for arriving in first place The Amazing Race (CBS, March 15) 158
9 Ford Sponsor of "We Will Rock You" music video featuring contestants and Ford Fusion American Idol (Fox, March 11) 151
10 Apple iPod Ryan Seacrest says that all of tonight's performances are available on music download service American Idol (Fox, March 5) 151
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