IAG Top 10 Most-Recalled In-Program Product Placements: Network Sitcoms and Dramas

Oct. 9 - Nov. 5, 2006

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 PowerBar Barney says he's eating an energy bar to fuel up How I Met Your Mother (CBS, Oct 23) 207
2 Pop Tarts Lorelai discusses with Rory whether or not she likes a breakfast pastry Gilmore Girls (CW, Oct 10) 205
3 Scrabble (Hasbro) Bill challenges Anne to a board game; Anne spikes the board after winning Help Me Help You (ABC, Oct 10) 194
4 Chevrolet Andrew Gallagher compliments the Impala after stopping to confront Dean Supernatural (CW, Oct 26) 189
5 Jenga (Hasbro) Charlie compares the game of wooden blocks to an electrical grid Numb3rs (CBS, Nov 3) 184
6 Twizzler Lorelai offers to split the leftover movie candy with Christopher Gilmore Girls (CW, Oct 17) 176
7 Nissan Hiro tells woman at rental car center that he wants to rent a Versa Heroes (NBC, Oct 9) 175
8 Rolex Stanley compliments Mimi's watch as they argue about her living arrangements Jericho (CBS, Oct 25) 173
9 Dr. Martens Sara says that shoeprints were identified on a victim's shirt CSI: Crime Scene Investigation (CBS, Oct 12) 173
10 AOL Promotion for "Gold Rush" game appears as banner on-screen Cold Case (CBS, Oct 22) 171
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Network Sitcom and Drama programs on the broadcast networks during the Oct. 9 - Nov. 5 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Sitcoms and Dramas. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual element (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.

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