IAG Top 10 Most-Recalled In-Program Product Placements: Network Sitcoms and Dramas

May 7 - June 3, 2007

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Jeep Lorelai and Rory drive to the inn to meet a famous journalist Gilmore Girls (CW, May 15) 238
2 Cisco Acting Pres. Daniels talks to Russian Pres. Suvarov via TelePresence service 24 (FOX, May 14) 213
3 Modern Bride Alan catches Charlie reading magazine in the living room Two and a Half Men (CBS, May 14) 209
4 Toyota On-screen graphic identifies Yaris as sponsor of the "Smallville Legends" segment Smallville (CW, May 10) 191
5 Marvel Silver Surfer Micah holds up a copy of the original comic book Heroes (NBC, May 14) 188
6 MySpace Angela shows Brennan and Booth the deceased's webpage in her office Bones (FOX, May 9) 187
7 Cisco Announcer directs viewers to visit sponsored website and send in plot theories Heroes (NBC, May 7) 184
8 Hershey's Kisses Jordan says that there are only two chocolates when the team is stranded Crossing Jordan (NBC, May 16) 179
9 Xanax Kate throws a container of prescription medication into a pile of food Crossing Jordan (NBC, May 16) 173
10 Dell Karen Hayes watches video on monitor; Chloe uses laptop at CTU office 24 (FOX, May 21) 172
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Sitcom and Drama programs on the broadcast networks during the May 7 to June 3 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Sitcoms and Dramas. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.
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