IAG Top 10 Most-Recalled In-Program Product Placements: Reality

Aug. 13 to Sept. 9, 2007

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Capital One Sponsor of the "Audience Favorite" award to advance to next round Last Comic Standing (NBC, Aug 15) 204
2 Green Valley Ranch Announcer says the winner will be head chef of a restaurant in resort Hell's Kitchen (FOX, Aug 13) 193
3 Capital One Sponsor of the "No Hassle Vote" to determine which comic is eliminated Last Comic Standing (NBC, Aug 29) 176
4 Diet Coke Two soft drink bottles sit on counter after the eviction Big Brother 8 (CBS, Sep 2) 167
5 Coca-Cola Daniele pours a soft drink into a cup after the eviction announcement Big Brother 8 (CBS, Sep 2) 161
6 Sprite A soft drink bottle sits on table as Jessica tells a story Big Brother 8 (CBS, Sep 4) 148
7 Rold Gold A bag of pretzels is on table as Amber talks to Jameka about modeling Big Brother 8 (CBS, Aug 26) 145
8 Lay's Chips are visible as Jen destroys Dick's cigarettes in pantry Big Brother 8 (CBS, Aug 23) 141
9 Kellogg's Special K Cereal is on table when Eric eats breakfast and imitates Dick Big Brother 8 (CBS, Sep 4) 138
10 Coors Beer cans are seen on a table as Jessica and Zach eat and talk Big Brother 8 (CBS, Aug 16) 132
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the Aug. 13 to Sept. 9 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.
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