IAG Top 10 Most-Recalled In-Program Product Placements: Sitcoms and Dramas

June 12 -July 9, 2006

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Dodge Damien watches friend drive Viper around parking lot Windfall (NBC, June 22) 208
2 Apple iTunes On-screen graphic contains message about episode downloads The Office (NBC, June 22) 189
3 Uno (Mattel) Earl and Joy play card game before My Name Is Earl (NBC, June 29) 183
4 Ford Van hugs his new Mustang in driveway Reba (WB, June 25) 174
5 Chevrolet A Corvette is stolen in front of bank ATM CSI: Miami (CBS, June 26) 173
6 Segway Waiters ride scooters around the kitchen at the restaurant Freddie (ABC, June 21) 169
7 Denny's Ray and Yolanda go to restaurant to ask for directions CSI: Miami (CBS, June 19) 167
8 Dodge A Viper is stolen from the spa CSI: Miami (CBS, June 19) 167
9 Aston Martin Mike hits on a woman in front of dealership Las Vegas (NBC, June 30) 166
10 Hummer H2 nameplate is visible on vehicle as Eric talks to reporter CSI: Miami (CBS, June 12) 166
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in sitcoms and dramas on the broadcast networks during the June 12 - July 9 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network sitcoms and dramas. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual element (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.

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