Dec. 19, 2005 - Jan. 15, 2006

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Martha Stewart Living Emily discovers that Stan has a subscription to lifestyle magazine Emily's Reasons Why Not (ABC, Jan. 9) 216
2 LifeSavers Jesus offers Daniel candy The Book of Daniel (NBC, Jan. 6) 205
3 Goobers Charlie offers Alan candy at the movie theater Two and a Half Men (CBS, Jan. 9) 196
4 Costco Jack is shocked by Karen's brand of shampoo Will & Grace (NBC, Jan. 12) 184
5 Nicorette Darnell identifies the type of gum under table as Joy's My Name Is Earl (NBC, Jan. 5) 182
6 Hummer Horatio drives H2 to Colson's house CSI: Miami (CBS, Dec. 19) 182
7 Visine Grace squirts eye drops into Jack's eyes Will & Grace (NBC, Jan. 12) 180
8 People Carrie mentions that the new magazine arrived The King of Queens (CBS, Dec. 19) 179
9 Fig Newtons Turk says cookie that Carla is eating is fat-free and baby-free Scrubs (NBC, Jan. 3) 178
10 Dell Investigators use computer to look at a wedding registry CSI: Miami (CBS, Jan. 9) 158
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Sitcoms and Dramas on the broadcast networks during the Dec. 19, 2005 - Jan. 15, 2006 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Sitcoms or Dramas. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual element (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.

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