|Rank||Brand||In-Program Placement Description||Program Airing Info||Recall Index|
|1||Onscreen graphic tells viewers to follow a contestant on the social networking site||Big Brother 11 (CBS, Jul 12)||211|
|2||Fairmont Hotels||Chateau Lake Louise sign is shown before Jillian talks about her date||The Bachelorette (ABC, Jun 22)||181|
|3||Atlantis||Competitions throughout the episode take place at the resort||The Superstars (ABC, Jun 23)||172|
|4||Beverly Wilshire||Hotel sign is shown before Jillian talks about being back in Los Angeles||The Bachelorette (ABC, Jun 29)||137|
|5||Nike||Member of Karla's dance team wears a jacket with the company logo||So You Think You Can Dance (Fox, Jun 17)||132|
|6||Ford||Contestant arrives at the audition in a taxi with the car logo visible||America's Got Talent (NBC, Jun 24)||121|
|7||Glad||Box of ClingWrap sits on the counter as Jessie makes a sandwich||Big Brother 11 (CBS, Jul 12)||116|
|8||Chevrolet||Scenes from the last episode show Jimmy being hit by a truck||Harper's Island (CBS, Jun 27)||115|
|9||Petzi||Torrie and Lou wear helmets with the gear company's logo||I'm a Celebrity...Get Me Out of Here! (NBC, Jun 16)||111|
|10||Nike||Logo is visible on sneakers while Ashley practices her dance routine||So You Think You Can Dance (Fox, Jun 17)||101|
|Source: Nielsen IAG In-Program Performance Data (www.nielseniag.com)
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Dramas, Sitcoms, and Reality series on the broadcast networks during the June 15 to July 12 period.
The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures were included.