Nielsen IAG Top 10 Most-Recalled In-Program Product Placements: Reality

July 21 to Aug. 17, 2008

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Grand Hyatt Winning contestants are rewarded with a stay at luxury hotel in Tokyo I Survived a Japanese Game Show (ABC, Jul 29) 173
2 Snuggle Snuggle with Fresh Release is sponsor of "Happy Dance" segment So You Think You Can Dance (Fox, Jul 24) 169
3 Coca-Cola Renny drinks Coke product while strategizing with Michelle Big Brother 10 (CBS, Aug 17) 165
4 Kraft Macaroni & Cheese Crackers is sponsor of "Gone Completely Crackers" segment America's Got Talent (NBC, Aug 5) 162
5 Epcot Center Contestants perform duets on a stage at the theme park High School Musical: Get in the Picture (ABC, Jul 21) 160
6 Toyota Sequoia SUV is shown on stage as the prize for the winning gladiator American Gladiators (NBC, Aug 4) 160
7 Social networking site is identified as sponsor of previous round of auditions America's Got Talent (NBC, August 5) 155
8 Sony Name is visible on surveillance camera in 'Big Brother' house Big Brother 10 (CBS, Jul 23) 152
9 Snuggle Snuggle with Fresh Release is sponsor of "Happy Dance" segment So You Think You Can Dance (Fox, August 7) 151
10 Nike Logo is visible on shoes Will and Twitch wear while practicing So You Think You Can Dance (FOX, Jul 23) 146
Source: Nielsen IAG In-Program Performance Data (
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the July 21 to Aug. 17 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures were included.
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