The M+V/Magnetic Alliance Weekly Matchup Feature

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The Radio Music Awards are one of the major events of the year for the music industry.

Brand Name: Stanley

Target Audience: 18-54 Adults

Overview: Stanley specializes in a broad range of products: specialty/ergonomically designed hand tools; pro line of tools made of extra durable materials tough enough for the job site; an assortment of products for the home mechanic and homeowner.

Seeking: Relevant product integration opportunities for iconic American brand and worldwide supplier of hand tools, mechanics tools, tool storage, hardware and home decor items. Ideal property or program scene should focus on home improvement, building or vehicle mechanics targeting the weekend enthusiast or professional builder/designer with a focus on the 18-54 age bracket. Ideal placement can either be incorporating the tool into a project on the show or using the product as a prop or prize on set.

Placement History: "All Year Round with Katie Brown," "Discovery Home," "Monster House," "Trading Spaces," "West Coast Choppers," "While You Were Out."


The Radio Music Awards are one of the major events of the year for the music industry.

Project Title: The Radio Music Awards' All Access Weekend (Oct. 25)

Type: Television Product Placement Opportunity

Timing: Immediate

Target Audience: M/F 13-54

Overview: Be a sponsor for one of the biggest events of the year in music. Attended by the biggest names in music, the celebrity suite will be the hangout of the stars.

Available Placements: Automobile on stage; ISP for item auctioning; consumer electronics; jewelry; other consumer brands.

Contact: Magnetic Alliance | 617-690-4100 x-691 |

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