Period Covered: Dec. 20, 2004 to Jan. 16, 2005

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 America Online Teams must use online service to get directions The Amazing Race 6 (CBS, Jan. 4) 220
2 Walt Disney World Dore family is sent to theme park for vacation Extreme Makeover: Home Edition (ABC, Jan. 9) 217
3 Virgin Galactic Contestants make commercials for space tourism company The Rebel Billionaire (Fox, Dec. 28) 212
4 IKEA Challenge takes place at furniture retailer's largest store The Amazing Race 6 (CBS, Dec. 28) 209
5 Craftsman Workbench is visible while Ed Sanders builds bookshelf Extreme Makeover: Home Edition: How'd They Do That? (ABC, Jan. 10) 198
6 Virgin Atlantic Branson and contestants fly together on airline The Rebel Billionaire (Fox, Jan. 4) 198
7 Phat Farm Steve the road manager wears shirt with logo The Road to Stardom With Missy Elliott (UPN, Jan. 5) 196
8 Virgin Atlantic Airplane is shown landing in Miami The Rebel Billionaire (Fox, Dec. 28) 192
9 Craftsman Montage shows the tools used in renovating the house Extreme Makeover: Home Edition (ABC, Jan. 9) 190
10 Speedo Teams wear swimming gear during water polo challenge The Amazing Race 6 (CBS, Jan. 4) 187

Source: Intermedia Advertising Group
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