Period Covered: Sept. 12 - Oct. 9, 2005

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Best Buy Teams visit store to gather electronics for their high-tech expo The Apprentice (NBC, Oct. 6) 220
2 Vespa Ivette receives a pair of scooters for winning competition Big Brother 6 (CBS, Sept. 16) 213
3 Sears Montage segment welcomes Rodriguez family to renovated home Extreme Makeover: Home Edition (ABC, Sept. 25) 200
4 Wendy's Paige goes to fast-food restaurant to buy burgers for the workers Extreme Makeover: Home Edition (ABC, Oct. 9) 198
5 Travelocity Online travel services awards a trip to Bermuda to first-place team The Amazing Race: Family Edition (CBS, Oct. 4) 197
6 Crayola Paige visits crayon factory Extreme Makeover: Home Edition (ABC, Sept. 25) 195
7 Kmart Martha says she became company's spokeswoman in 1987 The Apprentice: Martha Stewart (NBC, Sept. 21) 189
8 Sears Paul and Preston go to department store to buy gym equipment for Luis Rodriguez Extreme Makeover: Home Edition (ABC, Sept. 25) 182
9 Ameriquest Rosie Baker performs national anthem at 'Ameriquest 300' Nascar race Three Wishes (NBC, Oct. 7) 180
10 Kenmore New refrigerator is shown in the Harrison family's renovated kitchen Extreme Makeover: Home Edition (ABC, Oct. 9) 178
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in reality programs on the broadcast networks during the Sept. 12 - Oct. 9 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual element (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.

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