Period Covered: Nov. 14 - Dec. 11, 2005

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Pontiac In recap, Cindy is shown receiving a Torrent for winning the reward challenge Survivor: Guatemala (CBS, Dec. 11) 191
2 Jell-O Sponsor of winner's prize money The Biggest Loser (NBC, Nov. 29) 179
3 Travelocity Online travel service awards a trip to the Linz family The Amazing Race: Family Edition (CBS, Nov. 22) 173
4 Harley-Davidson Ty presents Jeff with two motorcycles Extreme Makeover: Home Edition (ABC, Dec. 4) 170
5 Pontiac Sponsor of "Reward Travel Sweepstakes" segment Survivor: Guatemala (CBS, Dec. 11) 163
6 Folgers Winners of the challenge are awarded coffee Survivor: Guatemala (CBS, Nov. 17) 162
7 Scrabble Contestants play board game with Martha Stewart The Apprentice: Martha Stewart (NBC, Dec. 7) 161
8 Sears Paul buys equipment at department store Extreme Makeover: Home Edition (ABC, Nov. 27) 160
9 Pontiac Jeff Probst tells contestants that winner of reward challenge receives a Torrent Survivor: Guatemala (CBS, Dec. 8) 160
10 Febreze Sponsor of the Survivor "Family Moment" segment Survivor: Guatemala (CBS, Nov. 17) 160
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in reality programs on the broadcast networks during the Nov. 14 - Dec. 11 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual element (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.

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