FYI 02.23.2005

Published on .

General Motors Corp.'s Chevrolet gets prime placement in Warner Bros.' supernatural thriller Constantine, starring Keanu Reeves. In the film, Mr. Reeve's character eyes a billboard that features a Chevy Equinox and the words "Your time is running out ... to buy a Chevy." Meanwhile, multiple scenes are set in and around a Chevy Tahoe SUV, driven by co-star Rachel Weisz. Despite the screen time, the GM brand is not launching a separate ad campaign to help co-promote the film.

Have a news tip? Contact the editor: Marc Graser, 323-370-2438 | [email protected]
Most Popular
In this article: