FYI 03.06.2006

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The fifth season of NBC’s “The Apprentice” kicked off Feb. 27 with a task in which contestants sold membership upgrades to Sam’s Club customers and utilized two Goodyear Blimps to promote the project. Gillette promotes its new Fusion razor in the second episode, set to air March 6. The rest of the season will feature Chevrolet, Post Cereal, Norwegian Cruise Line, Arby’s, 7-Eleven, Ameriquest Mortgage Co., Hair Cuttery, Outback Steakhouse, Wal-Mart, Xbox, Embassy Suites and Pontiac as task sponsors, with Pontiac, Microsoft and Outback returning as sponsors from previous seasons of the show, which is produced by Mark Burnett Productions. | Stephanie Cohen has been named VP, Universal Studios Partnerships, to manage home entertainment partnership initiatives, national promotional programs for theatrical, DVD original, catalog and TV programming releases, and brand opportunities at retailers. Ms. Cohen reports to Syd Smith, senior VP, Universal Studios Partnerships. A music industry veteran, Ms. Cohen most recently was VP, retail partnership marketing at Universal Music and Video Distribution.

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