FYI 03.15.07

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Global paid product placement grew 37.2% to $3.36 billion in 2006 and is forecast to grow 30.3% to $4.38 billion in 2007, driven by relaxed European regulations, emerging Asian markets and shifting American models, according to research by PQ Media. | Sundance Channel has restructured its marketing department. Kim Gabelmann, who joined Sundance Channel last year from Comedy Central, was named VP-branded entertainment and sponsorship, while Lisa Ellenbogen was promoted to VP-consumer marketing. Both will report to Kirk Iwanowski, exec VP-marketing, branded entertainment and sponsorship, Sundance Channel. | Rachael Ray, daytime TV talk-show host, magazine personality and recipe-creator for Middle America, will be hawking Dunkin' Donuts. Ms. Ray will appear in a multiplatform marketing campaign for doughnut purveyor and will lend her perspective to the Dunkin' Donuts culinary team in the development of "better for you" food and beverage options.
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