FYI 05.10.07

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Puma this week inked a deal with Meteor Worldwide, as an effort to broaden and expand the sports apparel maker's entertainment-marketing division. As part of the agreement, Meteor Worldwide will help facilitate and execute product placement, promotion and integration in movies for select Puma collections in collaboration with Puma's entertainment-marketing and international public-relations divisions. All entertainment-marketing programs will support key global PR initiatives, which will then be promoted through Puma's PR offices and agencies worldwide. Meteor, formed in 2003, handles product integration, corporate alliances, celebrity seeding, events and sponsorships and content production. | Hip Digital Media, a leading business-to-business service provider specializing in the licensing and distribution of digital music, is partnering with Omnicom Group's Awe, a global entertainment-marketing agency with offices in New York, Los Angeles, Chicago and Paris. The strategic partnership allows Hip Digital to deliver music by building promotional and loyalty programs for consumer and corporate brands through Awe's partnerships. Hip Digital's clients include EMI Music Canada, Jetstar Entertainment, Universal Music Canada and Corus Entertainment.
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