FYI 07.12.07

Venture From UTA Vet Looks to Help Hollywood Talent Create Online Content

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United Talent Agency digital head Brent Weinstein is leaving the shop that represents movie stars such as Vince Vaughn and Johnny Depp to become the CEO of 60Frames Entertainment, a new company that will help established movie and film talent create content specifically for the web.
Ethan and Joel Coen
Ethan and Joel Coen
The 60Frames venture is backed by $3.5 million in institutional and individual investors, including Tudor Investment Corp. and the Pilot Group, the latter of which was co-founded by former AOL Chairman Bob Pittman. The new venture has also got the support of the Los Angeles-based online-ad agency Spot Runner, which will handle ad sales for the company's projects. UTA clients Joel and Ethan Coen ("Oh Brother Where Art Thou?" "Fargo") will be the first talent to have content syndicated via 60Frames. | ESPN said it has sold out its sponsorships for the 15th annual ESPYS, which is being co-presented by General Motors Corp.'s Hummer and sports apparel marketer Under Armour. Returning associate sponsors are EA Sports, Gatorade, Miller, Orbitz and Verizon Wireless. First-time associate sponsors include Bacardi, DireTV, Holiday Inn Express, the New Line movie "Rush Hour 3" and Shell Oil. ESPN will televise the show, hosted by Jimmy Kimmel and Lebron James, from Hollywood's Kodak Theatre July 15.
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