FYI 07.13.2005

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Dodge will serve as the exclusive automotive sponsor of TNT’s new series Wanted. The company’s 2006 Dodge Charger and 2006 Dodge Dakota will be integrated into the series’ story lines and driven by its lead characters. The Charger will appear in at least six episodes. Dodge will co-promote the series in on-air, online, print and outdoor ads. The crime show debuts July 31. | By the numbers: In prime-time hours, brands were spotted 29% more during the recently ended broadcast network season that ran from September 2004 to June 2005, according to Nielsen Media Research. That represents 75,975 brand occurrences, up from 58,896 during the 2003-04 season. | Jeep, Mountain Dew and EB Games will serve as the presenting sponsors of cable channel G4’s third annual G-Phoria video-game awards show. The brands will back the show with online, on-air, sweepstakes and retail advertising.

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