FYI 08.16.2006

Published on .

Julie Shumaker has left Electronic Arts as its national director of sales, video-game advertising, to become VP-worldwide sales at in-game advertising firm Double Fusion, San Francisco. Last year, Ms. Shumaker integrated advertisers into 13 of EA's titles, and brokered a deal with DaimlerChrysler around the company's "Madden NFL" franchise and a five-game program with Procter & Gamble. She was with EA for the past five years. Before that, she negotiated sponsorships and ad sales on Yahoo's FIFA World Cup site, and was director of sponsorship sales for Quokka Sports and its joint venture with NBC. | BMW of North America has launched the BMW Performance Series to target African-American consumers. The program includes the BMW Pop-Jazz Live Series, a seven-city tour headlined by saxophonist Mike Phillips. It also includes the BMW film series, promoting the works of black filmmakers. The automaker will invite 500 people to each film screening and about 700 people to each concert. BMW vehicles will be displayed at the events. The music series kicks off with a free concert in New Orleans Aug. 18. Mr. Phillips has recorded a CD that will be on sale at each concert, with proceeds going toward buying musical instruments for public schools. BMW will match proceeds of the CD sales, up to $50,000.
Most Popular
In this article: