FYI 09.20.06

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Hasbro has added five branded tokens to the latest Monopoly -- a Toyota Prius hybrid car, an order of McDonald's fries, a New Balance running shoe, a cup of Starbucks and a Motorola Razr cellphone. None of the brands paid to appear in the game, which also has three other tokens, a dog, an airplane and a laptop computer. The new edition, called "Here and Now," is on store shelves. | Multiplatinum-selling rapper Ludacris has made a deal with Unilever's Axe for the upcoming tour to support his new record "Release Therapy." He's also linked with Cingular Wireless for a show in New York. | Honda Motor Co.'s Acura division has produced a series of short films called "The Projectionists," revolving around four 30-somethings who are film fans, and featuring the company's 2007 RDX. The films will air on cable channel IFC, at the IFC Center movie theater in New York and on Rainbow Media's video-on-demand network Mag Rack. Acura's agency RPA, Santa Monica, Calif., produced the films. | Nike-owned Starter brand athletic shoes and apparel will be integrated into the third season of NBC's reality show "The Biggest Loser," which begins today. 24 Hour Fitness also returns to the series.

Have a news tip? Contact the editor: Marc Graser, 323-370-2438 | [email protected]
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