FYI 09.21.2005

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Reebok, Energizer and Dodge serve as the premiere sponsors of Bound for Glory, an eight-episode reality series that debuted on ESPN Sept. 20 and revolves around NFL vet Dick Butkus, who becomes the head coach of the Montour Spartans, a high-school football team in McKees Rocks, Pa., and gives the team and program a makeover. ESPN, Full Circle Entertainment (The Restaurant) and Ben Silverman (The Biggest Loser, Blow Out) produced the series. | MTV’s 24-hour college network, mtvU, has paired with Yahoo to produce the reality series IMU: I Miss You. Airing on mtvU and through the end of September, the show follows three college couples as they work to make their long-distance relationships last, using only Yahoo communication devices, including Yahoo Mail, Yahoo Mobile, Yahoo Messenger and Yahoo 360.
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