FYI 10.02.08

Honda Rides Along Again for 'HSM'

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Honda Odyssey
Honda, which has worked with Walt Disney Pictures on its first two "High School Musical" films, broadened its partnership with the studio for the third installment of the hit franchise with its first co-branded TV commercial backing the movie. Honda's Odyssey minivan, which is shown in "High School Musical 3: Senior Year," is the featured vehicle in ads -- which include radio, print and online, although other Honda models are also shown in the movie. A 2009 Odyssey is among the prizes at a co-branded sweepstakes at The film opens Oct. 24. -- Jean Halliday
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