FYI: 10.13.04

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Nextel Communication’s Boost Mobile has teamed with Clear Channel Entertainment Properties for a “Back to School Rock” sweepstakes in eight markets. Aimed at 140 high schools, the sweepstakes offers a prize of an on-campus performance by musical groups Taking Back Sunday, Yellowcard, Fabolous and Switchfoot. | Magnetic Alliance, a broker matching up brands and entertainment providers, has signed a deal with The B Company of Los Angeles to promote brand partnership opportunities to music labels. The B Company is a boutique that specializes in entertainment marketing.
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