In addition to signing Gateway Computers and Glaceau (makers of the VitaminWater, SmartWater and FruitWater brands), Hero Product Placement has changed its name to Hero Entertainment Marketing, and has tapped former Norm Marshall and Associates exec Cindy Kimbrough as VP, strategic initiatives. The Sun Valley, Calif.-based company also reps Panda Express, Columbia Sportswear and Kmart in product placement, branded entertainment, promotions, event marketing and celebrity sampling. | Chevrolet, Prilosec OTC, Lever 2000, Kodak, Kellogg's, XM Satellite Radio, Chase, Kmart, Creme Savers Candy, AOL Music, Crisco, Gibson Guitar, and BMG Columbia House partnered with the New York City and the CMA Awards to spend $4.5 million to promote the award show’s broadcast on CBS Nov. 15 from Madison Square Garden through national music tours, free concerts, in-store displays, live satellite radio broadcasts, and ticket giveaways.
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