FYI 11.23.2005

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According to IAG Research, cable network Bravo had the top three most attentively viewed reality shows on TV, and the top most attentively viewed shows on cable, across all genres during the 2004-05 season, with "Project Greenlight," "Showdog Moms & Dads" and "Blow Out." Viewers who watched the shows were also more likely to recall the brands integrated within them, with Sprint in "Blow Out" achieving a 30% higher Brand Recall than Fox’s "American Idol" and 50% higher than CBS’ "Rock Star: INXS," according to IAG Research’s Brand Recall, a metric that captures how effectively a brand reaches viewers. | Audi spent an estimated $3.5 million to launch the Audi Channel on Britain’s Sky Digital satellite TV service to target car buyers and promote the automaker’s brand. The channel, which runs 24 hours a day and is available to 7.6 million subscribers, features a mix of product-related programming and general entertainment. Agency Bartle Bogle Hegarty developed the channel, which is also viewable online, for Audi U.K.

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