In a deal between Capitol Records and CBS, Coldplay’s song “Talk” was featured in last week’s episode of "CSI: NY" in the form of a ring tone on a lead character’s cellphone. During the commercial break, viewers were informed how they could purchase the ring tone for $2.49. Music from the band's "X&Y" CD was also played later in the show. | Fox hit series "24," which has been closely associated with Ford Motor Co. vehicles in the past, will get a Japanese infusion with Toyota brand integrations in the show’s upcoming fifth season. The deal kicks off with a 10-minute film, attached to the show’s fourth season DVD set, that serves as a prequel to the fifth season, which launches early next year. The film, co-created by Toyota and "24’s" producers, revolves around a car chase with the lead character, Jack Bauer, played by Kiefer Sutherland, behind the wheel of a Toyota Avalon. A Prius also makes an appearance in the scene.