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Cabo Wabo Tequila, owned by ex-Van Halen frontman Sammy Hagar, is launching a national promotion, which includes a sweepstakes, a celebration in Cabo San Lucas, radio promotions, retail and a battle-of-the-bands competition. The program was developed jointly by Cabo Wabo Enterprises and On Board Entertainment, a lifestyle marketing agency…The Association of Independent Commercial Producers (AICP) has set up an inaugural program honoring innovative work in screen-based brand integration to take place June 9th in New York City as part of the 12th Annual AICP Show & Brand Integration Honors. The AICP Brand Integration Honors is chaired by Mitch Kanner, a partner at Integrated Entertainment Partners… As a part of the Travel Channel's Beach Week—the network's annual unveiling of the world's best beaches—Discovery Networks has inked a yearlong advertising partnership with Holland America Line, which includes a national consumer sweepstakes, direct mail and retail. Beach Week runs from May 4-May 10 on the Travel Channel.
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