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Casual Male, the Canton, Mass., retailer, has inked two separate agreements with former heavyweight boxer George Foreman. One deal licenses his name to create two lines of "big and tall" men's apparel, and the other arrangement secures Foreman as the brand's spokesman. Casual Male is poised to shift from a predominantly direct marketing orientation to one that includes national paid media advertising… Viacom's Infinity Broadcasting has created an in-house unit called Infinity Solutions & Beyond designed to create multimedia cross-platform ad packages by packaging ancillary services like live events, point-of sale, and outdoor around its core radio offering. The group has already created programs for such blue-chippers as American Express and DaimlerChrysler.
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