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Walt Disney Pictures' new Eddie Murphy movie, "The Haunted Mansion," will be integrated into McDonald's Happy Meals beginning today at participating restaurants. The tie-in features six toys from the movie. The movie is based on the Disney theme-park attraction of the same name… Adlink has secured sponsorships from Los Angeles retailers Good Guys and Mervyn's for the Rx Laughter fund-raiser Dec. 6. Comedians Ray Romano and Kevin James are among the entertainers performing. Sponsors gain extensive on-air exposure throughout the greater L.A. area using Adlink's 44 top-rated TV networks, including Comedy Central.
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