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Coors Brewing, Golden, Colo., has inked the first major sponsorship deal for "Jimmy Kimmel Live," ABC's late-night comedy-variety show. Terms of the deal were not disclosed. The deal will allow Coors Light to sponsor music segments on the show throughout 2004 under the banner of "The 'Jimmy Kimmel Live' Concert Series."…The Do-It-Yourself Network is preparing a sweepstakes targeted at the network's automotive audience. DIY's "Great Garage Giveaway"—sponsored by AutoZone, and Ace Hardware, among others—kicks off February 17 and will offer consumers a chance to win a restored 1962 convertible and $50,000 in cash for tools and materials to build the ultimate garage.
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