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On the heels of the highly publicized $100 million promotion between Pepsi-Cola North America and Apple's iTunes online music store, which kicked off during the Super Bowl on Sunday, rival soda king Coca-Cola Co. is undertaking a similar partnership with Musicmatch. The promotion is expected to tee off this year with Sprite as the centerpiece…McDonald's USA bowed its newest commercial, "Dryer Sheet," prior to the start of the Super Bowl last Sunday. The new spot perpetuates the tone of the "I'm lovin' it" campaign that broke last September featuring Justin Timberlake.
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