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The new Pontiac GTO will be featured in a new television movie called "The Last Ride," starring Dennis Hopper, on USA Network for the second quarter of 2004. The pic will be directed by Rob Cohen, who also integrated the 1967 GTO in his 2002 Vin Diesel theatrical hit "XXX."… HSI Productions, a commercial and music video production house, is partnering with Immaterial, a video-game creative agency, in a joint venture called Medium to develop interactive entertainment properties with brand integration.
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