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Nielsen Sports, a unit of Nielsen Media Research, last week announced it would launch an online service called Sponsorship Scorecard this summer to measure televised sports sponsorships such as in-stadium signage. It will deliver data on the number of adults exposed to corporate sponsorships and the amount of time they were exposed to them… Sony Connect, Sony Corp.'s online music service, will launch May 4 with a promo event that will have Sheryl Crow performing live on a United Airlines flight from Chicago to Los Angeles. The promotion will also bow United's service and Sony Electronics' new Hi-MD Digital Walkman players.
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