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Kmart and The WB Television Network last week unveiled an integrated marketing partnership to launch five new Kmart Back-To-School fall apparel collections and The WB's new season of programming. WB talent from hit shows like "7th Heaven" and "One Tree Hill," as well as from new shows like "Summerland," will wear Kmart's exclusive new fall apparel in K-Mart's advertising and in the shows… Legendary music manager Irving Azoff has pooled execs from the record industry and guerrilla marketing to create a new company called Soundproof, aimed at giving brands access to producers like Quincy Jones, Babyface, David Foster and Felix da Housecat for custom music for marketing and advertising…Discovery Networks' ad sales unit has formalized its new business efforts with the creation of a New Business Development group, headed by Ken Ripley, VP- national sales manager…Correction: In last week's edition (May 19, 2004), in the story " Y&R Hangs Vidgame Event Marketing Shingle," it was stated that "Splinter Cell Pandora Tomorrow" was the first game in Ubisoft's line with multi-player capabilities. The game is actually the first one in the Splinter Cell franchise with multi-player capabilities.
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