Ryan Kavanaugh Tries to Turn Rogue Pictures into Lifestyle Brand

Hoodies, Hats, Social Networking Next for Film Label

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LOS ANGELES (AdAge.com) -- Hollywood film financier Ryan Kavanaugh said today he is trying to turn his newly acquired low-budget film label, Rogue Pictures, into a lifestyle brand that will include a "clothing line, social-networking ventures and continued production of motion pictures which appeal to 15- to 25-year-old audiences."

Ryan Kavanaugh
Ryan Kavanaugh Credit: Brian Solis
Mr. Kavanaugh acquired Rogue in December 2008 from General Electric for $150 million, and is supplying GE's Universal Pictures with some $3 billion in film financing through 2015, backing Universal films such as the forthcoming "Duplicity," starring Julia Roberts and Clive Owen.

Brand belongs to consumers
"Creating the Rogue style is a fairly simple concept," Mr. Kavanaugh said in a statement. "We work directly with the consumer in creating exactly what it is they want to see and wear. In giving the consumer a voice, it goes to the very heart of what Rogue stands for: It's not our brand, it's theirs."

Mr. Kavanaugh said a Rogue clothing line featuring hooded sweatshirts, T-shirts and hats would launch online by June with expansion into retail stores, with denim and footwear planned later in the year.

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