Forms Own Firm, Tracey Dorsey Entertainment

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NEW YORK -- Full Circle Entertainment creative chief Tracy Dorsey has left the Omnicom Group-owned agency to launch her own venture for branded and non-branded entertainment.

Tracy Dorsey is venturing out on her own to work on a variety of entertainment projects, not only brand-backed deals.

Ms. Dorsey said she left Full Circle because she wanted to work on non-branded entertainment projects and because she wanted to start her own venture. "I've really enjoyed working for Full Circle, but I'm also independently minded," she said.

Brand-backed reality shows

She formed Tracy Dorsey Entertainment late last year after more than a year and a half at Full Circle, where she helped develop reality programming like NBC’s “Meet Mr. Mom,” TBS’ “She’s a Lady” and, for Spike TV, “The Club.” Prior to that, she worked at Interpublic Group of Cos.’ Magna Global Entertainment, where her portfolio included the brand-backed reality series “The Restaurant.”

While her track record is heavy with advertiser-friendly reality shows, she’s looking to develop projects that don’t necessarily serve as marketing platforms.

“I want to expand my opportunities and horizons in the programming and keep the branded-entertainment consulting alive at the same time because it’s an area I love,” she said.

Holding meetings

While she doesn’t have any deals inked, Ms. Dorsey is now meeting with production companies, studios, branded-entertainment companies and content providers. “I’m working out how to best structure my time,” she said.

Ms. Dorsey, who was named one of Advertising Age’s Women to Watch in 2005, also did a stint at Omnicom’s BBDO as a media planner, and as a writer for ABC’s “Good Morning America” and "20/20."

Full Circle President-CEO Robert Riesenberg did not immediately return calls for comment.
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