Magna Turns The Page

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Name: Frances Page

Age: 44

Who she is: Page took over as principal, strategy and business affairs at Magna Global Entertainment from branded-programming czar Robert Riesenberg in February upon his move to the Omnicom Group.

Where she's from: She joined the company from corporate sibling Universal McCann and was once in charge of media buying for Coca-Cola Co. as VP group account supervisor on the account, where she worked on branded initiatives such as Fox Network's "American Idol."

What she's done: "Blow Out", a reality series about a Beverly Hills hairdresser-to-the-stars launching June 8 on Bravo, is one of Page's babies. She helped bring marketers such as Lenscrafters, Revlon and American Express' Open together with production company Reveille LLC.(AmEx Open was also on board for Reveille CEO Ben Silverman's "The Restaurant" last summer on NBC.) Page's current "labor of love"—as she describes it— is helping package an NBC music special, "The Apollo at 70: A Hot Night in Harlem." Airing on June 19th, the Magna Global Entertainment property has already attracted attention from a major financial institution that can't be named at this stage.

%%PULLQUOTE_RIGHT%% What's next: With the network upfront presentations this week, Page is expecting to close new deals soon. On the broader horizon, Page says Magna Global is exploring "different models, with different genres and different partners with more networks." She hints that information programming is the latest genre of programming to be scrutinized.

Stock-in-trade: In addition to being a program packager for advertisers, Page sees herself as a caretaker of TV programming for generations to come. "All of us try to plan for the future. How are we going to lay the foundations for what's to come…to stay attractive to all parties, especially the viewers." Page stresses that Magna doesn't simply offer TV platforms, but "all round marketing solutions."

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