P&G Finds Ally In Caruso

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Name: David F. Caruso

Age: 28

Who he is: Vice President-Senior Development Director, Alliance

Where he's from: Previously, Caruso served as an account supervisor with sister Grey Global Group shop, Grey Entertainment.

%%PULLQUOTE_RIGHT%% What he's done: Caruso was a key architect in the mounting of the Pantene Pro-Voice music promotion for Procter & Gamble. He also brokered the partnership between Jive Records' artists Aaron and Nick Carter(Backstreet Boys) with Hasbro's Twister Moves, which infuses music into the traditional game. The brothers wrote an exclusive song packaged with the game to be released as a single to radio.

What's next: He is working on brand-driven TV development for cable and network for mid-season. Also finalizing P&G integration into daytime reality show.

Stock in Trade: "Coming from live entertainment business [at World Championship Wrestling] and now having moved into the traditional advertising environment and sitting down with clients, I have a nice balance."

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