Schwartz's Firm Approach

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Name: Constance Schwartz

Age: 34

Who she is: VP-strategic marketing for Hollywood talent management and entertainment outfit The Firm

Where she's from: A native New Yorker, Schwartz's resume includes stints as VP-strategic marketing at Arista Records and various roles at the National Football League.%%PULLQUOTE_RIGHT%%

What she's done: Schwartz is particularly proud of the Dixie Chicks-Lipton Tea partnership, which has weathered the firestorm of controversy created by singer Natalie Maines' anti-war comments. She has also put together a slew of deals for Enrique Iglesias to tap into his crossover appeal with such brands as Accuvue, Doritos and Budweiser. Up-and-coming WNBA star Sue Byrd has been paired with American Express and Nike.

What's next: Wireless and electronics are categories that are very appealing to her clientele. She is also resolved to leverage the collective power of music and sports.

Stock in trade: "I've not met anybody that contextually has the experience across so many entertainment platforms who's able to distill information so uniquely and so collaboratively," said Mitch Kanner, a partner at Integrated Entertainment Partners.

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