In Search Of The Big Idea

By Published on .


Name: Andrew Klein

Age: 34

Who he is: President, Revolution Marketing, New York

Where he's from: Prior to founding Revolution, Klein was exec VP for EMCI, a full service entertainment-marketing agency run by Jay Coleman, focused on the branded music arena. There he was responsible for implementing music tour sponsorships for artists like Sheryl Crow and Shania Twain.

What he's done: Klein put together a partnership between Coty's Calgon bath and body soap and MTV's DJ Skribble, a hip-hop and house music artist. DJ Skribble created original music, incorporating Calgon's "Take Me Away" tagline into the 20-minute, three-track mega-mix. The CD was made available exclusively at K-Mart, Wal-Mart, Target, and at drugstore chains. While working for Coleman, Klein was responsible for generating $5 million in total corporate sponsorship over the course of three years for the Lilith Fair music tour, featuring female artists. The tour helped launch the new Volkswagen Beetle.

%%PULLQUOTE_RIGHT%% What's next: "I want the company to own strategic niche properties like a Lilith Fair." Ideas include Mommy Madness, a touring event to reach new mothers (a recession-proof $48 billion industry according to Klein). Huge one-off events are also attractive because of the profit potential and minimal executional headaches.

Stock in Trade: "First you need the big idea and then you have to execute it properly. I thrive on seeing things through to fruition."

Most Popular